UPBEAT is an European Showcase Platform for World Music.A few months ago, at the So Alive Music Conference in Sofia, Bulgaria, we attended a panel about showcasing opportunities for artists. Among the speakers was Balázs Weyer, a key figure behind UPBEAT. His presentation introduced us to this transformative platform that nurtures new talent and promotes cultural diversity in music.
What Is UPBEAT?
UPBEAT was founded by Hangvető with the mission to support artists who connect deeply with their cultural roots while engaging modern audiences. This European Union co-funded initiative provides financial and networking support to showcase festivals and artists.
Empowering Artists and Festivals
One of UPBEAT’s standout features is its focus on supporting artists who sing in their native languages. By celebrating unique cultural expressions, the platform enriches the global music landscape with genres ranging from Middle Eastern-influenced techno to Irish whistle jazz fusion.
Festivals across Europe benefit significantly from UPBEAT’s support. Members receive financial aid for booking emerging talents and organizing showcases, ensuring low-risk opportunities to discover and present new music.
Why It Matters
World music often struggles to find mainstream representation, but platforms like UPBEAT are changing the narrative. By building a strong alliance of festivals and professionals, it is shaping the future of a diverse and inclusive music industry. Furthermore, its commitment to green practices aligns with Europe’s leadership in sustainable innovation.
Join UPBEAT!
UPBEAT is a growing community that connects musicians, festivals, and industry professionals. With partners like Budapest Ritmo, Tallinn Music Week, and WOMEX, it fosters collaborations that transcend borders.
To artists and professionals seeking opportunities to grow and connect, joining UPBEAT could be a great step. Artists can qualify for the UPBEAT Universe tag if their primary music genre is world, folk, or roots music, they are emerging talents aiming to perform on international stages, are based in Europe, have an active online presence (social media, website, streaming platforms), and have performed at least one concert in a professional setting.
For professionals, eligibility requires working as a promoter, festival or club representative, booking agent, artist manager, journalist, or in A&R. You must work with emerging artists and focus on world, folk, and roots music, as well as maintain a detailed gigmit profile.
For more information, visit UPBEAT’s website or check out its member festivals across Europe.