The So Alive Music Conference (SAMC) is scheduled to take place from October 2 to 4, 2024, in Sofia, Bulgaria. This is crucial platform for the music industry in the Balkan region. It offers artists, professionals, and enthusiasts the opportunity to engage with the rapidly evolving music scene in this part of the world.
A Platform for Networking and Professional Growth
SAMC is taking place for the second consecutive year. It is designed to foster connections and professional development within the music industry. The conference features a packed agenda that includes panel discussions, seminars, live performances, and social events. Attendees will have the chance to network with key figures in the industry, exchange ideas, and explore new opportunities for collaboration.
Participating delegates in this years’ lineup include a diverse group of professionals from across the world. This covers music and entertainment sectors, highlighting the conference’s commitment to providing a comprehensive and inclusive platform. Some of the delegates attending SAMC 2024 include Iliana Ivanova, European Commissioner for Innovation, Research, Culture, Aducation and Youth; music supervisor Thomas Golubic, booking agent Constantin Minekov, Francisca Sandoval from the Independent Music Association of Chile, among many others.
Venues: A Blend of Historic and Modern Sofia
Several venues in Sofia will host the conference, reflecting the city’s rich cultural heritage.
The main venue is The National Palace of Culture (NDK). It is the largest multifunctional conference and exhibition center in Southeastern Europe. Correspondingly, this will be the grand setting for the conference’s key events.
The Sofia Live Club will host several of the conference’s live music performances. Offers attendees the chance to experience local and international artists up close.
Finally, Toplocentrala, a cultural hub located in the heart of Sofia. It will host panel discussions and networking events, providing a more relaxed and creative environment for attendees.
The Balkans: An Emerging Music Market
Over 65 million people populate the Balkan region. This is increasingly recognized as a significant player in the global music industry. The area has seen rapid economic growth and a rising interest in various music genres, particularly hip-hop and urban music. Streaming services have played a crucial role in transforming the region’s musical landscape. Consequently, local artists are reaching new audiences.
At this point, touring in the Balkans is becoming more accessible, with Sofia serving as a central hub. The city’s location and infrastructure make it an ideal starting point for artists looking to tour the region. Thus offering a cost-effective and efficient route to major cities such as Istanbul, Belgrade, and Bucharest.
So Alive Music Conference Coming Soon
The So Alive Music Conference 2024 is set to be a pivotal event for the Balkan music industry. It brings together a diverse group of delegates and offering valuable insights into the region’s evolving music landscape. As the Balkans continue to emerge as a key market for the global music industry, events like SAMC play a crucial role in fostering connections, knowledge sharing, and professional growth.
We are thrilled to be joining this year’s conference, eager to meet fellow professionals and explore opportunities to expand the reach of our music and artists. We look forward to contributing to the exchange of ideas and forging new partnerships that will help shape the future of music in the Balkans and beyond.